Industrial production is used mainly to manufacture predictable products. This project is about challenging this and work towards a less predictable process. During the offset printing of the poster, the colour plates were intentionally interchanged and the paper sheets were reorientated in order to create unique multiples from the original artwork.

The project was shown as part of the Design Master Exhibition at Röhsska Design Museum in May 2008. Johanna won gold with Det som inte får hända får hända in the Swedish graphic design competition Kolla!, students category in 2009.

Thanks to Hyltetryck Geson.

Email Johanna at johanna@och-studio.se if you are interested in buying a unique poster.